These figures suggest a move away from early marriage in New Zealand, perhaps due to the fact that many of today’s singles find themselves nurturing their ambitions for success before they think about settling down.
Indeed, many Kiwis with dreams of scaling the corporate ladder put marriage and romance on the backburner.
Sparkology is a dating site that purports to use social science to provide a “curated dating experience for young professionals.” Before its launch, the company held focus groups to find out what said young professionals thought dating apps and sites were lacking, and what they would like to see instead.
Sparkology also said its team worked with professors at “major universities” to develop a behavioral algorithm that helps users find their match based on their actions.
Indeed, many career-minded singles who live to work but still want love can discover that the latter is hard to find by traditional means - how many people do you know who feel they are simply too busy to hunt for a date?