Grindr, for instance, seems to be looking to shed its scurrilous image as “just a hookup app.” In March, the company that pioneered the geolocation-based, casual sex–facilitating sensation launched the online magazine Into.
CEO Joel Simkhai told in a recent interview that “millions of Grindr users [were] asking us to figure out what’s going on around them,” so the company decided to start curating culture-minded content.
On June 18, 2012, Grindr announced that it had officially hit 4 million users in 192 countries across the globe.
In January 2012, Grindr announced it was named the winner of Tech Crunch's 2011 Crunchies Award for Best Location Application at the Fifth Annual Crunchies Awards Ceremony in San Francisco at Davies Symphony Hall.
And 38% of Americans who are single and actively looking for a partner have used online dating at one point or another.